Coachcraft Ltd was opened in Hollywood, California in 1940. They began building custom bodies. In 1945 William Hewson formed the company Hewson Pacific Corp. and made plans to produce the Hewson Rocket. He projected a price point of $1000. Coachcraft fabricated the aluminum panels and welded them together. Hewson's design was to be very aerodynamic with no projections from the body- glass covered headlights, no door handles and tail lights flush to the body. By the time the car was finished Hewson had run out of capital. Coachcraft kept the car in their showroom until a used car salesman bought it for $650 in a 1959 auction. Coachcraft is still in operation today by one of the founder's sons in Morepark, California.
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