Frank Brogan's wife asked him to design a car for women. He came up with the Doodlebug. It achieved 45mph and 70 mpg. He hand made 30 cars and sold them for $400 each only to realize that each car cost him $500 to produce. When he investigated the idea of mass production the tooling costs ($150,000) exceeded his means. Additional information is available here, but you will need to scroll down to #6.
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